How important is quality when it comes to your service or product offering? Can you cut corners and get away with it? Let’s discuss this. Quality Quality normally is focused on value, longevity, and prestige… Read More "How important is Quality?"
Branding is only for big boys and girls.
It’s very easy to think that branding is only for big boys and girls. You know, big companies like Apple, Google, Coca Cola. Not so. In this week’s Somerset marketing hub online we talked about… Read More "Branding is only for big boys and girls."
Marketing Lesson from Costco
Rather like Ikea’s famous meatball deal, Costco’s Hot Dog and Soda provides a great marketing lesson from Costco. In 2015, Costco sold 128 million hot dogs. Imagine what they sell now. I love this line… Read More "Marketing Lesson from Costco"