How important is quality when it comes to your service or product offering? Can you cut corners and get away with it? Let’s discuss this.
Quality
Quality normally is focused on value, longevity, and prestige and is reflected in the price.
Different people associate the importance of quality in different areas. Quality watch, quality computer, quality nutrition, quality skincare. Everyone values different things.
For others some of the examples above may not be so important. I’m not really concerned about the detergent I use or the washing up liquid. My perception is that Fairy is better quality but is it important?
I’m not particularly concerned about the quality or prestige of a watch. Watches have never been my thing. Computers are. I’ve been using Apple since early January 2000.
We all Value Different Products or Services
I guess the point I’m making is that quality is selective and is related to the individual and what they value. You’ve got no idea how to guess what somebody values.
I don’t know who values the importance of good marketing focus. I know everybody in business could benefit from coming along to marketing crew meeting, but not everybody values marketing insights. They see it as an expense, a cost. They don’t see it as an investment or learning about marketing. Gaining experience from the people who have gone before or tried different tactics. Maybe worked on strategies that haven’t worked. It’s important to know why, for it may help you adjust your marketing approach.
Stop Selling Start Listening – Qualify
So it is with your business. If you’re looking for quality clients, at higher prices, and higher value, you’ve got to know that everybody is not going to value the extra value you bring to the problems or challenges they face.
So stop trying to sell to everybody and single out the audience you want to get in front of. How are you going to qualify them, to find out whether what you deliver in terms of value is what they need, want, value and are prepared to pay for?
